Social media's real ace – experience

August 11th, 2010 § 0 comments § permalink

I was at the Gallery of Modern Art in Brisbane a couple of months ago with the primary aim of seeing Ron Mueck’s works on display. Before we hit the Mueck exhibition, we walked around the main gallery, where there were an assortment of works on display, from old furniture to paintings from all genres. As I went through I couldn’t help but feel dissatisfied, and I sent this out:

My beef isn’t just with galleries. I dislike museums, zoos, exhibitions – anything where one is expected to just walk through a space and observe an artefact. Look and move on.

I want to experience these objects. Personally, the sense I struggle to control the most is touch. I practically have to restrain my hands in order to curb the urge to feel the texture of a carved wooden chair, or the feel of an oil painting. (Don’t tell anyone, but some times I touch the edges of a painting’s frame just to somehow connect with a work)

I’ve been thinking about this for a while now. I’m well aware of the preservation issues facing curators. But as I thought about it, I realised that we can extend the ‘observe’ model to traditional media – print, broadcast, film. All of a sudden the ~insert country of choice~ Idol phenomenon made complete sense. It allowed the audience to break the ‘sit and observe’ model and actively participate in the program. The more one votes, the more one feels they have a say in the outcome of a series. That the creators of the show recognised and monetised that is just genius. (I will now reduce my scorn towards reality shows like Idol)

This is where social media’s real ace is. It allows us to experience events, instead of just being observers. Q&A is a great example of that. The panel and the things they say usually annoy me, yet I watch it because there is very engaging discussion around it on Twitter. The same thing happened with other tv shows, like Iron Chef, sports events, and even events unfolding (I will NEVER forget the day we waited for Pres Obama to be declared the winner. Nor the day the Mumbai attacks were in progress.)

This is what I’m now gonna say to people who question my use of social media, or who tell me they don’t get it – I ceased to be an observer through social media. Involvement leads to engagement and all of it lends to an experience. It is what I’m gonna say to businesses that ask me why they should bother with social media. The Old Spice campaign was a great example of engagement on a large scale, but I do believe every business can apply the ‘experience’ model on a small, everyday scale.

So, back to the spaces I started off this discussion with. Dear museums, zoos, galleries, ya know how you have programs for kids where they get to be hands on and have fun? I want that. For adults aren’t all that different from kids. Have a Picasso on display? Have a spot where I can have a go at painting in his style. I would treasure that experience, link the memory to your display, and certainly return for more.

Thank you, and goodbye, Tiwariji

July 28th, 2010 § 3 comments § permalink

I have just been informed by a friend that my Hindi school principal, Tiwariji (that’s ‘Mr Tiwari’ in Hindi) passed away on Monday.

I’m feeling the loss. He made my life better, in ways I never truly got till now. Tiwariji, along with a few other visionaries like my father’s childhood friend Srinivas Rai, banded together and brought change in the days when Hindi was a minority language in Singapore, and therefore not recognised officially.

Some background: In the Singaporean educational system, all children have to learn English as a first language from the time they enter kindergarten. In additional, they have to learn a second language, designed to be the child’s mother-tongue. When I started school, the options were Malay, Chinese or Tamil. I might be wrong, but I think this followed the major ethnicities in terms of percentage of population. And studying a second language was, and is, compulsory all the way to pre-university level. As a result, I learnt Chinese in kindergarten and Malay in primary school, because being a minority, my own mother-tongue, Hindi, just wasn’t available.

This essentially meant that there was a whole bunch of second-generation immigrant kids who were cut off from their ethnic language and culture. Most could understand it, because their parents spoke to them in Hindi, some could converse in it, and barely a handful could read or write. Despite my mother’s repeated valiant attempts to teach us the script, my sis and I barely knew the alphabets by the time we were able to converse fluently in Malay.
Not being able to study Hindi as a second language also put us at a disadvantage in terms of overall scholastic achievement. Most of us struggled with the second languages we picked. I remember my mother having a conversation with my Malay teacher in Primary 1, basically to alert her that I had no background in the language, and to give me some special attention. My Cikgu was kind enough to repeat instructions to me in English the first few months, but boy did I have to scramble as the term went on. The big picture result was that most minority mother-tongued kids did worse on their overall O and A Level grades, which of course affected the colleges and university courses available to them subsequently.

This was the argument Tiwariji and cohort brought before the relevant authorities. Now, I’m basing this on a 10-yr old’s understanding of the events that happened, but from what I recall, it was a loooong and involved process. It took years of work, all on a voluntary basis, including presentations before Parliament. Once Hindi was allowed as a valid second language in the educational system, they had to solve the practical issues of introducing a minority language in schools – teaching, testing and examination. They set up the Hindi Society, roped volunteers in, and started (what I think was) the first official Hindi School in Singapore. It had to be centralised, as there were too few students to introduce classes in regular schools, and therefore had to be outside school and extra-curricular activity days. And this is how, when I was 10, I found myself whisked off to school on a Sunday morning.

There were two classes back then. One for the ‘big kids’, those in secondary school, one for the small kids, the primary-schoolers. Ages ranged from 10 to 15, starting Hindi knowledge went from those who didn’t speak a word to some who could write numbers in Hindi. Not to mention we were a rowdy bunch, most of us having known each other from childhood, and therefore treating this as play time, instead of ‘serious school’.

Tiwariji became the principal of the school. During the six years I was there, it went from two class rooms in a rented regular school to a class for each different standard in multiple classrooms spanning two different school buildings. Looking at their website now, they have SEVEN different locations, with something called In School Parallel Programming across the country. (I’m guessing that’s where they teach the language in regular school during regular school hours.) They now have school uniforms and text books with the school logo on it. (Fun fact – part of the school logo is from a design my sis and I submitted for the logo competition they had.) All this, and the whole organisation is still voluntary.

On a personal level, I received an A1 grade for my Hindi O Levels. Had I continued with Malay, it definitely wouldn’t have been that. My aggregate O Level score would have gone from a single digit to double digits for sure. I wouldn’t have been writing letters to my mother in Singapore and extended family in India in Hindi when I moved to Australia. I wouldn’t have many of the cultural and historical references one only acquires by studying the language.

And I’m not the only one. My sis, my brother, my childhood friends, and thousands of other kids have benefited from to Tiwariji’s efforts. I’m not sure I ever thanked him. I mean seriously thanked him for all he has done. I remember the last time I met him, but I can’t remember what I said to him. The next time I return to Singapore, I’m gonna make a point to track down all the other elders and thank them in person. Although this is too late, thank you Tiwariji. I’m gonna do my best to leave the world a better place, thanks to you showing me how it’s done.

Audi's A7 live launch – a fan's perspective

July 27th, 2010 § 1 comment § permalink

I was hanging around the interwebs this morning, and I saw a tweet from @Audi about a live unveiling of the A7. Awesome! Finally, the manufacturer would be bypassing the media and giving me access to a launch! And I don’t even have to physically be there!

Side note: I like the @Audi people. They’re pretty engaging, and have even responded to me to clear up come confusion on my part before. The only criticism I have is that I expected an account called @Audi to be the official global account. This one is US based.

The Facebook A7 Premier page was pretty darn cool too. I didn’t understand why they were sending me to Facebook, until I got there and realised the live stream was embedded there. Finally, a purpose to Facebook pages 😛
As luck would have it, I missed the launch. Got my time zones mixed up. I got to the Premier page about an hour late, and the live stream was gone. I kept checking back hoping they’d put up a recording of the event, but there wasn’t any. So, my first suggestion Audi – please put recordings of live events up. That way I can watch it, share it, embed it, and that’d be spreading awareness fer ya. 😉

A little while later, I saw @Audi tweet “Check out the sexy #AudiA7 rear …warning: maybe NSFW” with a link to their flickr page. (original tweet deleted) Great! I thought. Moar sexy Audi pics! I was all ready to follow em on flickr too. Unfortunately, the images just look like standard brochure fare, and that was disappointing. The brilliant thing about social media – I immediately replied to them on Twitter and let em know what I thought. (No response yet.)
And in case you’re wondering, final check back at the Facebook page shows the same flickr pictures. No event recording. 🙁

Which brings me to my second suggestion Audi – When you ask for and get my attention, please don’t let me down. I like your cars. I follow Audi groups on flickr, I share Audi content on Twitter and Facebook via Posterous. I was willing to invest my attention further in your flickr images. But your content let you down.

Don’t feel too bad Audi. I see this time and time again with brands. They run a social media campaign, vying for a small slice of interwebbers’ already limited attentions, and they forget that hype can get them attention, but it’s content that leads to engagement.
It’s also not your fault Audi that there’s some awesome content out there related to your brand and therefore fighting for my attention. Your ace is that you have original content which makes me feel special when you release it to me directly. Use the moments when you release original content wisely, and make sure it blows my mind. That way I’ll happily stalk you on all social networks. You will have my permission to talk directly to me. You might have influence on my future (purchase) decisions. You will HAVE my attention *and* engagement.

The Brewery: Citizen Exchange Immigration

July 21st, 2010 § 0 comments § permalink

As we know, I’m trying to get to the US to work and live for a bit. I was well aware that this wouldn’t be easy, mainly because of the painful immigration processes most countries have in place. I remember swearing to myself that I would NEVER emigrate ever again after going through the process to get my Aussie Permanent Residency.

Governments, and some citizens, seem to be dead against immigration these days. It’s largely regarded as a bad thing, with immigrants seen as people running away from a bad existence in their countries of origin, with little money and education, and therefore a drain on the precious space and resources each nation is so hell bent on protecting. Funny, a huge majority of the immigrants I know have emigrated not because of the bad situation in their countries, but because they had the option available.

So here’s something I’ve been thinking about, which I think would make governments take more kindly to immigration and make it easier for people to move around the world. A straight swap of citizens, one of mine for one of yours. I’m naming it after the Prisoner Exchange programs governments seem more than happy to do. If I want to get to Country X to live for however long, someone from Country X gets to take my place in the country I’m leaving. I’m not gonna suggest any criteria for the citizens being exchanged – bureaucracy is ace at coming up with those as it is – but I do believe it solves the ‘drain on resources’, ‘population control’ and ‘brain drain’ arguments usually thrown up in these debates.

Of course, what I’d really like is for all nations to open up their borders and let us, the citizens of planet Earth, roam around freely. (Do we require that migratory birds apply for visas?) But look governments, I’m willing to compromise. Isn’t it time you do too?

Failure is always an option

July 16th, 2010 § 3 comments § permalink

I was recently watching an episode of Mythbusters where the team presented their Top 25 moments. There’s one bit that stood out for me which I think everyone should watch which starts at around the 2 min mark:

[youtube=http://www.youtube.com/watch?v=qw4I-eJHa-w]

Failure is always an option.

I love how Adam explains it. That’s been something I’ve believed in since my own epic failure about 10 years ago. I went from being a good student to getting suspended from uni. *grin* Mind you, I wasn’t grinning much when it happened, but as life went on and I reflected on what had happened, what I done, where it led me, I became increasingly convinced that it was the best thing that had to happen. I stopped regretting and started putting the data it produced to use. A lot of where and what I am now comes directly from that failure. (Not that there haven’t been others :P)

One thing I’ve realised about failure – a lot of how one reacts to it and how much one learns from it depends a lot on how people around you react to your failure. For example, my parents don’t quite share my enthusiasm about my failure. They get upset when I say it was a good thing. My dad insists I wasted those years of my life. I claim it’s not a waste if you learn. I’ve also learnt that a sure way to get him mad, but I digress….

What I hear from them is fear. They are concerned about me, but they also think that I shouldn’t be taking any risks because I’ve already messed up badly once. I shouldn’t be wasting time and resources on something which might not work in my favour.
That kind of reaction to failure can be very debilitating, especially when it comes from the more prominent people in one’s social circle. And so the other lesson I’ve learnt is to focus on the lessons when someone shares their failure with me.

I’m grateful that many of the people I know in the tech startup scene are great when dealing with failure. But I think it can be better, especially in the Aussie context. (I know this because I’ve experienced reactions to failure here – not very pleasant to say the least.) I think it is our duty to create an environment where failure is treated as a good thing, not something to be brushed under the rug or looked upon with pity. If we support one another, we’ll all learn. We’ll all grow. And we’ll all be free to start succeeding.

“Any experiment that yields data is a viable experiment. Information is key, not what you expected the outcome to be. Therefore, any kind of failure of what we perceive might happen, is an option”

I can fix this: Vodafone’s borked mobile broadband system

July 9th, 2010 § 0 comments § permalink

I decided a while ago that instead of ranting on Twitter about borked sites, I’d be more constructive and e-mail the company with issues and suggestions. Now, this works really well for startups/Web2.0 sites. Not only do they have ways to contact them prominently displayed, they actually read and respond to communication. Not quite the same with ‘corporation sites’. Save for a couple of instances (MSFAustralia for example) they don’t wanna hear from ya. So here’s my solution – presenting the Pro Bono series!

Vodafone’s (prepaid) mobile broadband gets the honour of being the first to be on the recipients’ list. Vodafone have a desktop app that you have to install in order to get connected:

The ‘View Usage’ panel in the image doesn’t actually give you the total amount of data you’ve used in a credit period. Which is kinda important when on a prepaid account with usage limits. Also, what’s with the 3G and GPRS columns? I don’t understand why I need to see that, unless it’s an advertisement of sorts – “oooh look at how much 3G you got!” Trust me vodafone, when I can’t load Gmail in basic HTML mode even while on 3G, it doesn’t count for a damn thing.

The real pain point comes when one clicks on ‘Check Prepay Balance’ or any of the options in the Service Info section. Clicking on those takes you to a web page. (In the image I’ve mistakenly highlighted ‘Other Programs’ as well. Those don’t redirect to a web page) A generic page, which has nothing to do with the option you clicked on in the first place.

Now listen up Vodafone, here is what should happen when I click on ‘Check Prepay Balance’: show me the balance in the desktop app. A lesser option would be to redirect me to a web page already logged in and displaying the relevant info. The least desirable option would be to redirect me to a log in page where I will be redirected to a page showing the Balance immediately after I log in. Notice how launching a generic page IS NOT AN OPTION. Making me jump through hoops just makes me feel you’re wasting my time and precious data limit. Not to mention how painfully slow pages load when your network is crawling.
The same applies to all the other options in the Service Info Category. I don’t see why the desktop app doesn’t already handle these, but if you have to redirect me to a web page, log me in, and send me to a page directly addressing the option I’ve clicked on.

Oh, and one last thing – EVERY TIME the desktop app launches, the software goes through an update loop. There are never any software updates, and it does it even if I use the app everyday. Cancelling it doesn’t stop it. Honestly, sometimes it’s like this app was built just to annoy.

Dear Vodafone, please fix it.

Free advice for companies

June 30th, 2010 § 1 comment § permalink

Yo listen up.
There’s 2 things you need to know

1) I’m a fair person.

2) Don’t argue with me when I’m right.

That’s all you need to know. To deal with me and pretty much everyone I know. 

Now all you need to do is empower your employees to deal with that. When I’m rightfully making a point, they should listen. (See point 2) IF they contradict me, they will get raised hackles. (See point 1) If they acknowledge my point, you get my business again.

When I’m wrongfully making a point, they can (cordially) set me straight, and I’ll take that. (See point 1) And you’ll keep getting my business.

Makes my life easy, and believe it or not, yours too.

The Brewery: Real-time, location-based car/taxi pool app

June 25th, 2010 § 2 comments § permalink

(That’s the first rule of a startup satisfied – use them buzz words liberally… :P)

So I’ve been travelling to and from the Sydney domestic and international terminals lately. (Side note: Did you know they now add a $3.00 surcharge right off the bat if you take a cab from the airport? Why? I have no idea. It’s not like the cabbies didn’t hang out there before the surcharge….) Anyways, I always travel alone, and usually with minimal luggage. The last time I was waiting in line, it was taking forever. When I got to the taxi bay, one of them giant Toyota Tarago cabs stopped for me. It felt like such a waste, and I was willing to wait and let a family take it, but the queue co-ordinator and taxi driver insisted that I get in. So I did. But before I slid the door shut, there was a moment I almost yelled out to the line ‘Anyone wanna share? I’m headed to Maroubra’. I didn’t. Instead I started fantasising about carrying a cardboard with me next time I travel, holding it up with where I’m headed scribbled on it the next time I’m in a taxi queue. 😛

And that’s basically the idea. A mobile app where we can locate people in our immediate vicinity who want to share transport straight away. Without having to yell and looking like a complete loon. I wouldn’t limit it to taxis – makes sense to extend it to private modes of transport as well. I’d be happy to pick someone up from the airport on my way back from sending someone off.
Thinking the best way to do it would be to integrate it somehow with one of those location services already out there – Foursquare, Gowalla etc – and give people the added pooling option if so required. Having said that, it could be stand alone. You only really need to use it at the moment you need transport.
Also I’d leave the cost splitting options to the parties involved. They’re adults, they can sort it out.
Haven’t thought of monetisation though… I’m sure it’ll come to me if I mull on it, but the main benefits are obvious – save money and possibly time, reduce traffic on the roads, and a potentially positive contribution to the environment.

Whaddya think? Is there anything like it out there already? Would you get into a taxi with a stranger?

Startup lesson from the World Cup: Beware of Rock Stars

June 22nd, 2010 § 1 comment § permalink

So I’ve been watching the World Cup, as I do every four years, and have been mainly supporting the underdogs. My exceptions – France, Brazil and occasionally Spain, Germany and the Netherlands. Actually, I wasn’t sure if I’d be supporting Brazil this year – they crashed and burnt 4 years ago, and my heart hasn’t recovered. And then France, the runners up last World Cup, go and lose their first game and draw the second. *sighs*
And then there’s England – they draw with USA, their fans go into shock then rage, and I wonder why anyone is surprised at all. I mean really, that *is* their pattern… *ducks*

Now the reason I mention these teams is that they’re full of rock star players. Guys who make millions doing what they do really well between World Cups. Guys who win Player of the Year awards and are household names. These teams’ player lists read like the fantasy football teams we build.

And yet, the teams are crap.

And so, musing on this in a sleep-deprived haze, it suddenly hits me – Many Rock Stars does not a Team make.

As you know, I’ve been job hunting the past few months. One thing most startup job listings have in common? Using words like “Rock Star” in their role descriptions. And I’ve come to realise that they aren’t using the term just to look cool and funky, as startups tend to do. That’s what they’re actually looking (waiting) for. And so, those of us like me, those who are really really good at what they do but don’t have a rock star reputation preceding their job application don’t even get a look in.

There ain’t nothing wrong with wanting to hire a rock star mind you. All I’m pointing out is that filling a team with too many rock stars isn’t the best thing for a startup. Every startup needs ‘generalists’. People who can fill in the voids between the specialist rock stars. I do believe there is enough anecdotal evidence out there as well, from following the startup scene via blogs, as well as listening to ‘insider’ stories of failed or troubled startups.

Oh, and feel free to forward this post to the English manager. 😛

*ding ding* End of Round 1 – Dek in SF

June 10th, 2010 § 3 comments § permalink

Well, technically I’m in the Bay Area, but pandering to an international audience here 😛

So, my visa’s up tomorrow, am flying back to Sydney today.

I’m sitting in my version of heaven, Red Rock Coffee, for one last blast of smooth coffee goodness, and my mind’s whirring with a dozen thoughts and emotions.

  • I don’t wanna leave. The more I stay here, the more I wanna live here. (And it’s not just because of the coffee too :P)
  • The best thing about this trip were the people. I’ve met so many awesome people I now consider friends. So many people both here in the US and back in Aust have been so generous with their care, time and efforts. It’s truly humbling. I got lucky that way 🙂
  • It was a hard slog. Being in a strange place, not knowing many people at the beginning, withdrawals from leaving work I truly loved, the highs and lows of job hunting, being crap at networking, not having a clue, the uncertainty…. Now that I think about it, no wonder there were times I felt overwhelmed!
  • I would do it all again, even though I’m returning without a job. (There are a few things on the burner, but nothing’s confirmed yet). So I will. I’m gonna come back in July and give it another go. I feel like I haven’t given it my absolute all, and that bugs me.
  • Wheeee! The adventure continues! 😀


  • I would say to anyone considering doing the same – Go for it! It ain’t easy, but it is (mainly) fun, and at the every least, it’s a good experience. Oh, and drop me a line, we’ll talk. 🙂